Tag Archives for hybrid sales
Filed under: Hybrid, Green Daily
2011 Honda CR-Z – Click above for high-res image gallery
It’s that time of month again: October’s sales numbers are in and gas-electric hybrids soared to a five-month high. Truth be told, the recent trending suggests t… Continue reading
U.S.-based automotive components supplier Magna, looking to get deeper into the EV market, reportedly is working on a joint venture battery manufacturing deal with Japanese battery maker GS Yuasa and trading conglomerate Mitsubishi Corp.
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Filed under: Hybrid, Toyota
2010 Toyota Prius – Click above for high-res image gallery
If you’d like to know what it’s like to be on top in the hybrid segment of the automotive industry, just ask Toyota. The company has held the top spot for eons and … Continue reading
We often talk about the the polarizing exterior design of some hybrids and upcoming electric vehicles as a negative attribute which could hamper their sales success. But the look-at-me design of the best-selling Toyota Prius may indeed be the driving force that draws buyers in – that’s according to the author of the best-selling book Predictably Irrational, Dan Ariely.
We’ve touched on this polarizing design topic before and it usually ends the same. About half believe that the Prius is a hit because it’s immediately recognizable as a green car and the other half wish Toyota would design the Prius to resemble something more conventional. Ariely adds that Prius drivers smile more than others because the vehicle’s design makes it easy to show off the eco-friendly choice they’ve made:
This is my personal observation. When I drive and I see people driving Priuses, they look to me like they smile more than others.
Whether more smiles come as part of the ownership experience has yet to be determined, but we constantly ponder the “what ifs” regarding the Prius. What if Toyota redesigned the Prius as a copycat of a more traditional car? Would it be more or less of a success? Definitive answers are nowhere to be found, but speculation is always encouraged.
Every month, Ward’s Auto posts its Fuel Economy Index (FEI) numbers. Last time around, we noted that Ward’s witnessed a decrease in buyer interest in fuel-efficient vehicles. While the numbers did indicate that overall fuel efficiency was still on the rise, it was also evident that buyers were opting for larger, less efficient vehicles. The FEI numbers posted for May are even more disturbing.
As the numbers show, vehicles with a rating of 30-plus miles per gallon have suffered a dramatic drop in sales. For the first five months of 2010, sales of vehicles with that 30-plus MPG rating have dropped by 10 percent compared to the same period in 2009. Overall, these high-efficiency cars accounted for four percent of the market in 2009, but now only hold a three percent share. A few of these efficient vehicles suffered mightily: sales of the Toyota Camry Hybrid dropped 40 percent, Civic Hybrid sales plummeted by 77 percent and Honda Fit numbers fell off by 19.7 percent. Ward’s Auto suggests that low gas prices have led to the decreased interest in fuel-efficient vehicles, which, can lead right into a discussion about the need for a gas tax once again.
[Source: Ward's Auto - sub. req.]