Automakers are always trying to find creative ways to introduce new products to the media, and Subaru definitely came up with an interesting idea to unveil the new 2014 Forester earlier this week. With a large screen and two covered Foresters, Subaru used projection mapping to make for one eye-catching presentation.
Using a computer to project images onto an object, Subaru was able to “build” its new Forester on stage using robots, lasers and fans. The whole process is fun to watch, but the coolest part of the video is watching a set digital robotic arms build the Forester’s drivetrain and then throw it underneath the awaiting crossover. We’ve seen projection mapping before on a Lamborghini Reventon and Toyota Yaris for promotional purposes, but this is the first time we’ve seen such an innovative use of the technology for a product launch.
Behold the KTM 1290 Super Duke R Prototype in all its glory. The Austrian motorcycle manufacturer showed off its newest concept at the 2012 EICMA International Motorcycle Show, and it boasts an extra 100cc of displacement over the LC8 mill in the 1190 RC8 R on which the prototype is based. That means there’s a full 180 horsepower on hand to kick you down the track, and given the impressive efforts at weight saving engineers implemented on the concept, something tells us the sprint to 60 mph will take no time at all.
KTM hasn’t released a specific curb weight, but the 1290 Duke R Prototype features a chrome-molybdenum steel tube frame, a light-weight alloy single-sided swing arm and lightened alloy wheels. That’s fun and all, but not nearly so interesting as the way this bike sounds. With that big V-Twin barking through an Akrapovic exhaust, the bike sounds like a 55-gallon drum full of lionesses on meth. Check it out in the video below.
Chrysler is adding a third shift at its Warren Truck plant to meet demand for the new 2013 Ram pickup. And with tight supplies of its Pentastar V6, the company is also boosting output at its Mack Engine plant.
The expansions will add 1,250 jobs and are part of a $238 million investment by Chrysler in the Detroit area. Warren’s third shift will begin work sometime in the spring, a Chrysler rep told Automotive News. Mack’s increased Pentastar production a could include both 3.6 and 3.2-liter engines.
The company says it also plans to invest $40 million in its Trenton Engine plant to allow for production of a 3.2-liter V6 as well as the Tigershark inline-four for the upcoming Jeep Liberty replacement.
After a long five year absence, the world's greatest motorsport finally made it's return to the United States today with two practice sessions at the brand new circuit in Austin Texas. Sebastian Vettel dominated in…
The situation in Europe continues to affect Ford that saw its year-to-date sales through October drop 12 percent in the Euro 19 region, 11 percent in the Euro 22 region (plus Russia, Turkey and Romania) and 10.5 percent in the Euro 51 region (includes European Direct Markets – see list below for more details). Read more »